How To Add a Business Location on Snapchat

In today’s digital age, social media platforms have become powerful tools for businesses to reach their target audience and promote their brand. Among these platforms, Snapchat stands out for its unique features and engaging user experience. One such feature that can significantly enhance your business’s presence on Snapchat is adding a business location.

Snapchat has added a new option to help companies by advertising them to other Snapchat users in your location. This is a fantastic feature that has helped others attract more consumers since when a business appears on Snapchat Place Listing, Snapchat users nearby will be notified about it, allowing them to discover it.

In this blog post, we will explore the step-by-step process of adding a business location on Snapchat, discuss the benefits it offers, and provide valuable tips for optimizing your presence on this popular platform.

What Is Place Listing on Snapchat?

When you add your business location to Snapchat, it includes a Place Listing. Place Listing shows on the Snap Map and is used to show other Snapchat users your business. Place Listing is the solution if you’ve been wondering how to get your business added to Snapchat.

Your company’s information is included in the Place Listing. The information contained in Place Listing includes the business’s location, a website, hours, pricing, and further information. Place Listing, similar to how Google My Business Listing provides directions to businesses, may also be used to provide directions to your business.

Snapchat features business locations on their Snap Maps, and only those businesses can be found by Snapchat users. You cannot market your business if it is not listed on Snap Maps until Snapchat updates the Place listing. Users can access your business on Snap Maps by tapping on it on the Snap Map, searching for it, or accessing it when it is tagged on a Snapchat user’s story. You can also advertise your business on Snapchat by using Instant Create to create a local place campaign.

Why Advertise Your Business on Snapchat?

Snapchat can be an effective tool for attracting new clients to your business. More than 30% of Snapchat users are likely to support local businesses, and informing them about yours can increase traffic.

The following are some of the benefits of advertising your business on Snapchat Place Listing.

1. Increase the Number of Customers in Your Location: By promoting your business on Snap Maps, you can attract customers nearby. Your company will most likely gain new clients who were previously unaware of it but discovered it through Place Listing.
2. Build Awareness About Your Brand With Locals: Advertising your company on Snapchat via Place Listing will allow you to introduce new customers to your products. As a result, your brand will be known by many locals, who will be able to promote it to their friends, so expanding your business.
3. Get an Organic Presence on Snapchat: When your business is listed on Snap Maps, you can claim it by advertising it. Snap chatters can find your business after you declare it and begin promoting it. As a result of its existence on Snapchat, it will be discovered by more individuals.

What Is Geofilters on Snapchat ?

Before diving into the process of adding a business location on Snapchat, let’s first understand the concept of geofilters. Geofilters are graphic overlays that users can apply to their photos or videos based on their location. They can be either community geofilters, which cover large areas such as cities or landmarks, or business geofilters, specifically designed for promoting businesses in a particular location. By utilizing geofilters, businesses can engage with Snapchat users who are in close proximity to their physical location and create brand awareness.

Step-by-Step Guide How to Adding a Business Location on Snapchat

1. 1. Creating a Snapchat Business Account: To get started, you need to create a Snapchat Business Account. This account will provide you with access to Snapchat’s advertising tools and features, including the ability to add a business location.
   2. Verifying your Business on Snapchat: After creating your Business Account, you need to verify your business. Verification adds credibility to your account and enables you to access additional features and options.
   3. Accessing the Snapchat Ad Manager: Once your business is verified, navigate to the Snapchat Ad Manager. This is where you can manage your advertising campaigns and create a business location.
   4. Setting up a Business Location:

• Choosing the location type: Snapchat offers different types of business locations, such as retail stores, restaurants, and entertainment venues. Select the appropriate category that aligns with your business.
• Entering business details: Provide accurate and relevant information about your business, including its name, address, contact information, and a brief description. This will help users find and learn more about your business.
• Setting a geofence for the location: A geofence is a virtual boundary that defines the area where your geofilter will be available. Choose the desired location by drawing a geofence on the Snapchat Map. Consider the target audience and the reach you want to achieve.
• Designing a geofilter for your business: Create a unique and visually appealing geofilter that represents your brand. Ensure that it aligns with your business’s theme and resonates with your target audience. Snapchat provides various creative tools and templates to simplify the design process.

5. Submitting the Business Location for Review: Review your business location details and geofilter design before submitting it to Snapchat for review. Snapchat’s team will ensure that the content adheres to their guidelines and policies. Once approved, your business location will be live on the platform.

Tips for Optimizing Business Location on Snapchat

To maximize the impact of your business location on Snapchat, consider the following tips:

1. Defining an appealing geofence area: Choose a geofence area that not only covers your physical location but also targets potential customers. Analyze your target audience’s demographics and behavior to determine the most effective area to reach them.
2. Designing an engaging and visually appealing geofilter: Your geofilter should be eye-catching, on-brand, and relevant to your business. Utilize Snapchat’s creative tools to add filters, stickers, and text overlays that enhance the user experience and encourage engagement.
3. Targeting the right audience with your geofilter: Snapchat offers advanced targeting options to ensure that your geofilter reaches the right audience. Consider factors such as age, gender, interests, and location to optimize your targeting settings. This will help you connect with users who are more likely to engage with your brand.
4. Promoting your business location on other social media platforms: To amplify the impact of your Snapchat business location, leverage other social media platforms to promote it. Share screenshots or videos of your geofilter on Instagram, Facebook, or Twitter, and encourage your followers to engage with it. Cross-promoting your business location will increase visibility and drive more users to interact with your brand on Snapchat.

Best Practices for Using Business Locations on Snapchat

To make the most of your Snapchat business location, consider implementing these best practices:

1. Encourage user-generated content through geofilters: Harness the power of user-generated content by encouraging Snapchat users to create and share snaps using your geofilter. Offer incentives or run contests that reward users for creating engaging and creative content related to your brand. This will not only generate buzz but also create a sense of community and user involvement.
2. Measure the effectiveness of your geofilters: Snapchat provides analytics and insights through its Ad Manager, allowing you to track the performance of your geofilter. Monitor metrics such as reach, engagement, and views to assess the success of your geofilter campaign. Use these insights to optimize future geofilters and make data-driven decisions.
3. Engage with users who interact with your business location: When users engage with your geofilter or snap using your business location, take the opportunity to interact with them. Respond to their snaps, like their posts, or even feature their content on your brand’s social media channels. Engaging with users fosters a positive brand image and encourages loyalty among your audience.

Successful Businesses Leveraging Snapchat Business Locations

To showcase the potential impact of Snapchat business locations, let’s explore a couple of real-life case studies:

1. Local restaurant increasing foot traffic through geofilters: A local restaurant in a bustling city leveraged Snapchat geofilters to attract nearby Snapchat users. By creating a visually appealing geofilter that showcased their signature dishes, they encouraged users to share snaps of their dining experience. The geofilter went viral, resulting in increased foot traffic and a surge in reservations.
2. Retail store boosting brand awareness with targeted geofilters: A retail store launched a geofilter campaign targeting college campuses during back-to-school season. By strategically placing geofences around dormitories and student gathering spots, they reached a highly relevant audience. Users enthusiastically snapped and shared their experiences, creating a buzz around the brand and driving traffic to the store.

Conclusion

Adding a business location on Snapchat through geofilters is a powerful strategy to boost your brand’s visibility and engage with your target audience. By following the step-by-step guide, optimizing your geofilters, and implementing best practices, you can leverage Snapchat’s unique features to create an immersive brand experience. Through user-generated content, targeted promotions, and real-time engagement, Snapchat can become a valuable platform for building brand awareness, increasing foot traffic, and fostering customer loyalty. Embrace the potential of Snapchat’s geofilters and position your business at the forefront of social media marketing.