Snapchat is one of the most popular social media platforms in the world, boasting over 300 million active users. Its unique features, such as ephemeral content and filters, have made it a favorite among younger audiences. One of Snapchat’s most popular features is Snapchat Discover, a platform that features curated content from various publishers and creators. Getting on Snapchat Discover can be a great way to increase visibility, reach, and engagement for brands and individuals. In this article, we’ll explore how to get on Snapchat Discover and provide tips on how to optimize your content for the platform.
What Is Snapchat Discover
Before we dive into the tips and strategies for getting on Snapchat Discover, it’s essential to understand what it is and how it works. Snapchat Discover is a platform where users can view and interact with curated content from publishers and creators. This content is displayed in a carousel at the top of the Snapchat app, allowing users to browse and discover new content easily.
Snapchat Discover is divided into two sections: the top row and the bottom row. The top row features content from publishers, such as BuzzFeed, ESPN, and National Geographic. The bottom row features content from individual creators, such as influencers and celebrities.
Snapchat Discover is different from other social media platforms because it is entirely curated by Snapchat’s editorial team. This team of editors is responsible for selecting and featuring content on the platform. As a result, getting on Snapchat Discover requires building a relationship with these editors and creating high-quality content that aligns with their editorial vision.
Develop a Strong Content Strategy
Developing a strong content strategy is essential for getting on Snapchat Discover. Snapchat Discover features a wide range of content, from videos and articles to listicles and interactive content. However, not all content performs well on Snapchat Discover, and creating engaging content requires a deep understanding of the platform and its audience.
Here are some tips for creating engaging content for Snapchat Discover:
- Use eye-catching visuals – Snapchat is a visual platform, and creating eye-catching visuals is essential for standing out. Use bright colors, bold typography, and striking imagery to capture users’ attention.
- Create a sense of urgency – Snapchat’s ephemeral nature means that content disappears after 24 hours. Use this to your advantage by creating content that encourages users to act quickly, such as limited-time offers or exclusive content.
- Leverage popular trends – Snapchat’s audience is young and trendy, so leveraging popular trends can help you connect with them. Keep an eye on current events, memes, and hashtags to create content that resonates with your audience.
Build Relationships with Snapchat Editors
Building relationships with Snapchat editors is crucial for getting featured on Snapchat Discover. Snapchat’s editorial team is responsible for selecting and featuring content on the platform, so building a relationship with them can increase your chances of being featured.
Here are some tips for building relationships with Snapchat editors:
- Keep it short and sweet – Snapchat editors are busy, so keeping your pitches short and to the point is essential. Focus on the key points of your content and why it would be a good fit for Snapchat Discover.
- Demonstrate a unique perspective – Snapchat Discover features a wide range of content, so demonstrating a unique perspective can help your content stand out. Consider how you can add value to Snapchat’s audience and create content that is fresh and engaging.
- Offer value to their audience – Snapchat editors are looking for content that resonates with their audience. Consider how your content can provide value to Snapchat’s audience and how it aligns with Snapchat’s editorial vision.
Leverage Social Media and Influencers
Leveraging social media and influencers is a great way to promote your Snapchat Discover content and drive traffic to your channel. Social media platforms like Twitter, Instagram, and TikTok can be powerful tools for promoting your content and connecting with potential followers. In addition, working with influencers who have a strong following on Snapchat can help increase your visibility and credibility on the platform.
Here are some tips for leveraging social media and influencers:
- Cross-promote your content – Promote your Snapchat Discover content on your other social media channels, such as Twitter and Instagram. Use teasers, behind-the-scenes footage, and sneak peeks to generate interest and drive traffic to your channel.
- Work with Snapchat influencers – Collaborating with influencers who have a strong following on Snapchat can help increase your visibility and credibility on the platform. Reach out to influencers who align with your brand and content and collaborate on content that resonates with their audience.
- Use paid promotion – Paid promotion on social media can be a great way to reach new audiences and drive traffic to your Snapchat Discover channel. Consider using platforms like Facebook Ads or Twitter Ads to target users who may be interested in your content.
Optimize Your Content for Snapchat Discover
Optimizing your content for Snapchat Discover is essential for getting featured on the platform. Snapchat Discover has specific guidelines and requirements for content, and failing to meet these requirements can result in rejection. Here are some tips for optimizing your content for Snapchat Discover:
- Follow Snapchat’s guidelines – Snapchat has specific guidelines for content on Snapchat Discover, such as video length and file format. Make sure you follow these guidelines to avoid rejection.
- Create engaging headlines – Headlines are critical on Snapchat Discover, as they are the first thing users see when browsing content. Create engaging and clickable headlines that capture users’ attention and encourage them to click on your content.
- Use interactive features – Snapchat Discover features a range of interactive features, such as quizzes, polls, and lenses. Use these features to create engaging and interactive content that resonates with Snapchat’s audience.
- Be authentic – Snapchat’s audience values authenticity and transparency, so creating content that is genuine and honest is essential. Avoid overly promotional content and focus on creating content that aligns with your brand and provides value to Snapchat’s audience.
Conclusion
Getting on Snapchat Discover can be a great way to increase visibility, reach, and engagement for brands and individuals. However, getting on Snapchat Discover requires building a relationship with Snapchat’s editorial team, creating high-quality content that aligns with their editorial vision, and optimizing your content for the platform. By following the tips and strategies outlined in this article, you can increase your chances of getting on Snapchat Discover and reaching a wider audience. Remember to be authentic, create engaging content, and leverage social media and influencers to promote your content and drive traffic to your channel.
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